The Zen Concept is a contemporary Japanese lifestyle destination bringing together Japanese tea, crafted homeware and cultural experiences. Our Japan Expo booth will showcase JINOKI premium matcha and Japanese tea, cat-themed Japanese tableware, hand and tea towels, and selected Japanese lifestyle gifts. Discover contemporary matcha creations including sparkling and coconut matcha, while exploring our private and corporate workshop program, featuring Matcha Reset, Japanese Tea Discovery, Zero-Waste Furoshiki Wrapping, Kimono Flower Ornaments, Origami and other hands-on cultural experiences. Visitors can discover our products, enquire about group bookings and connect with our online store.