Ehime Prefecture, on Japan's Shikoku Island, offers travellers an authentic regional experience beyond the Golden Route. Highlights include historic Dogo Onsen, Matsuyama Castle, the scenic Shimanami Kaido cycling route, and the ancient Ohenro pilgrimage trail linking 88 sacred temples across Shikoku. Renowned for its citrus and seafood, with charming towns like Uchiko and Ozu, Ehime delivers culture, nature, soft adventure and local flavour for visitors seeking an authentic piece of Japan.