Savor the rich umami and subtle bitterness of Thé Hajime, with an astringent taste that gently stings the tongue. When brewed thickly, the bitterness dominates initially, but the underlying sweetness and umami gradually reveal themselves. This balance creates a unique and awakening flavor profile, perfect for both a traditional matcha experience and a creamy, sweetened beverage.

Indulge in the distinctive aroma of Thé Hajime, with notes of laver and forest lingering in the back of the nose. This matcha features a unique greenish fragrance known as "Ooika" 覆い香 (literally "covered flavor"), characteristic of shade-cultivated teas like Gyokuro and matcha.

Together, these elements create a complex and satisfying matcha experience that is both invigorating and soothing.